Last updated: 17-Mar-2026
This privacy policy explains how First Response (Europe) (“we”, “us”, “our”) collects and uses personal information when you visit our website or contact us. We are committed to handling your information responsibly and transparently, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
First Response (Europe) Limited
Registered address: Zeeta House, 200 Upper Richmond Road, London, SW15 2SH
Contact email for privacy queries: [email protected]
We act as the data controller, which means we are responsible for deciding how and why your personal information is used.
2. The information we collect
We only collect personal information that you voluntarily provide to us through the contact form on our website.
This may include:
- Your name
- Your email address
- Your telephone number
- Your IP address
- Any information you include in the message you send to us
We do not collect any additional client data and we do not use third‑party sources to obtain information about you.
We also collect basic technical information automatically when you visit our website, such as your IP address and browser type. This is standard server log data used for security and functionality.
3. How we use your information
We use the information you submit via our website contact form purely to:
- Respond to your enquiry
- Provide initial information about our services
We do not use this information for marketing, profiling, or any secondary purpose.
Lawful basis for processing:
- Legitimate interests (to respond to your enquiry and operate our website)
or,
- Consent, if you explicitly request us to contact you with information
We do not use your personal data for any automated decision‑making or profiling.
4. How long we keep your information
We retain personal information from contact‑form submissions only for as long as necessary to respond to your enquiry and handle any immediate follow‑up.
Once this is complete, we delete the information permanently. We do not store client contact data long term and we do not add it to any marketing database.
Server logs containing IP addresses are retained for 90 days for security purposes and then deleted automatically.
5. Sharing your information
We do not sell your personal information.
We only share your information with:
- Our UK‑based website hosting provider, to deliver the website securely
- Professional advisers, if required to handle or respond to your enquiry
These organisations act as data processors and must follow our instructions, comply with UK GDPR and keep your information secure.
We do not transfer any personal information outside the UK.
6. Cookies and technical information
Our website uses only minimal cookies necessary for security, performance or basic functionality. If we introduce analytics or optional cookies in future, we will update this policy and request your consent where required under the Privacy and Electronic Communications Regulations (PECR).
7. Keeping your information safe
We use a combination of technical and organisational measures to protect your personal information, including secure hosting, access controls and regular system monitoring. While no digital system can guarantee perfect security, we take reasonable steps to safeguard your data from loss, misuse or unauthorised access.
8. Your data protection rights
Under UK data protection law, you have the following rights:
- The right to request access to the information we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of your information
- The right to object to our use of your information
- The right to withdraw consent (where consent was provided)
To exercise any of these rights, please contact us at [email protected]
You can also make a complaint to the Information Commissioner’s Office (ICO) at www.ico.org.uk, although we would always prefer the chance to resolve any concerns directly.
9. Links to other websites
Our website may include links to third‑party websites. We are not responsible for how those organisations collect or use your information, and we recommend reviewing their privacy policies separately.
10. Changes to this policy
We may update this privacy policy from time to time. Any significant changes will be posted on this page along with an updated ‘Last updated’ date.

